Does creativity pay when it comes to complaining?

Complaining by letter or email is not the only way of making your voice heard these days.

Some creative people have launched their complaints through websites, YouTube, Twitter and discussion groups. A few creative examples that went viral are: ·

• Adam Brimo was tired of waiting on hold for Vodafone customer service so he set up a website, http://www.vodafail.com. He used Facebook, Twitter and an internet technology discussion group to alert other Vodafone users. He and his followers were not alone in complaining about Vodafone at the time, but his site had an impact and I understand Vodafone is working to improve its service. (I am not a Vodafone user so can’t state that categorically.) ·

• When an airline refused to compensate musician Dave Carroll for bag handlers breaking his guitar, Dave posted a song on YouTube. The airline eventually offered some compensation, which Dave refused. He didn’t lose out though – the guitar company gave him two new guitars and his music career got a boost. http://www.youtube.com/watch?v=5YGc4zOqozo&noredirect=1

• Have you heard about a woman called Keara O'Neill who was abused by a retail assistant in trendy Chapel Street, Melbourne? An email from the company's area manager in response to her complaint went viral, impacting so badly on the brand that the company closed its Facebook page. Read an article in the Herald Sun that attracted 412 comments at http://bit.ly/nLI52s 

Well-crafted complaints can have an impact and a bad response from a company can affect a brand.

Have you used any creative methods to complain that have achieved results?

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Writing letters of complaint

Letters of complaint are the ones that I often compose in my head and seldom send.

I am sure you all know those moments when you’re overcome with irritation with your telecommunications provider or whoever it is who has let you down.

Usually, the irritation passes and we move on. But occasionally, we do need to write or submit a complaint online when we want to: 

• Have the problem fixed
• Receive compensation
• Prevent other people sharing our experience 

Sometimes I think a letter is better than submitting a complaint online because you take the time to crystallise your thoughts and get to the point. When you’re angry or upset, it’s easy to write a ‘who did what, when’ type of complaint that rambles until you reach your word limit.

Once I submitted such a poorly written complaint online that the response I got was: Before we can proceed with your complaint, we need your customer number... (I wasn’t a customer, just a complainer!)  If I’d been writing a letter, I would have summarised the ‘who did what, when’ background into a sentence or two, or if I thought it was all relevant, I might have put it in table form or as an attachment.

If you’re the sort of person who, like me, writes letters in your head but rarely sends them, you might find this website useful: http://www.complaintline.com.au/index.html The site even has a template letter to get you started.

And there is a website where you vent your complaints and if they are not resolved, your vents are made public: http://www.uvent.com.au

When my children were little, I wrote a children's story around letter writing, which you can listen to on YouTube.

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